Jannine
D.
Lasaleta
Chair of the Marketing Department; Associate Professor
Marketing Department
Syms School of Business
Yeshiva University
215 Lexington Avenue, Suite 411
New York, NY, 10016
Email: jannine.lasaleta@yu.edu
Professor Lasaleta鈥檚 research investigates how nostalgia shapes consumer attitudes, behaviors, and decision-making across diverse domains, including politics, health, and marketplace choices. Her work also explores the psychology of money, product preference formation, and patterns of hedonic consumption.
Her empirical findings have been published in top peer-reviewed journals such as Journal of Consumer Research, Journal of Marketing Research, Personality and Social Psychology Bulletin, Nature, and Appetite. Her research has received widespread media attention in outlets including BBC, CNN, Fortune, Huffington Post, NBC鈥檚 Today Show, Harper鈥檚 Bazaar, Fast Company, Los Angeles Times, and Forbes.
Before entering academia, Professor Lasaleta was a hip-hop music director at a radio station, where she developed, DJed, and co-hosted an underground hip-hop show. She also was a music journalist and competitive powerlifter. These varied experiences inform her interdisciplinary approach to understanding consumer behavior and human motivation.
Lasaleta, Jannine D., Constantine Sedikides, and Tim Wildschut (2024), 鈥淣ostalgia Increases Punitiveness by Intensifying Moral Concern,鈥 Nature, Scientific Reports, 4, 11425.
Lasaleta, Jannine D., Carolina O.C. Werle, and Amanda Pruski-Yamim (2021), 鈥淣ostalgia Increases Healthy Attitudes and Behaviors,鈥 Appetite, 162 (July), 105187.
Lasaleta, Jannine D., and Katherine Loveland (2019), 鈥淲hat鈥檚 New is Old Again: Nostalgia and Retro-Styling in Response to Authenticity Threats,鈥 Journal of the Association for Consumer Research, 4 (April), 172-84.
Harding, Dustin, Diogo Hildebrand, Tom Kramer, and Jannine D. Lasaleta (2019), 鈥淭he Impact of Acquisition Mode on Expected Speed of Product Mastery and Subsequent Consumer Behavior,鈥 Journal of Consumer Research, 46 (June), 140-58.
Lasaleta, Jannine D. and Joseph P. Redden (2018), 鈥淲hen Promoting Similarity Slows Satiation: The 鈥≧elationship of Variety, Categorization, Similarity, and Satiation,鈥 Journal of Marketing Research (June), 446-57.
Werle, Carolina O.C., Mia M. Birau, Jannine D. Lasaleta (2017), 鈥淲atching Easy Sports Makes Me Eat More,鈥 Food Quality & Preference 60, (September), 132-37. 鈥ㄢ
Lasaleta, Jannine D., Constantine Sedikides, and Kathleen D. Vohs (2014), 鈥淣ostalgia Weakens 鈥╰he Desire for Money,鈥 Journal of Consumer Research, 41 (October), 713-29. Select media coverage: BBC News, Time Magazine, Harvard Business Review, Science Daily, CNBC, Fortune, Fast Company. 鈥 鈥
Vohs, Kathleen D., Jannine D. Lasaleta, and Bob Fennis (2009), 鈥淪elf-Regulation in the 鈥↖nterpersonal Sphere,鈥 in J. Forgas, R. Baumeister, and D. Tice (eds.), Cognitive, 鈥 Affective, and Motivational Processes, Psychology Press, USA, 289-302.
Vohs, Kathleen D., and Jannine D. Lasaleta (2008), 鈥淗eterosexual Sexual Behavior, Social Exchange, and Basic Economic Principles: Sexual Economics Theory,鈥 Minnesota Journal of Law, Science, and Technology, 9, 757-74. 鈥ㄢ
Heine, Steven J., Tim Takemoto, Sophia Moskalenko, Jannine D. Lasaleta, and Joseph Henrich (2008), 鈥淢irrors in the Head: Cultural Variation in Objective Self-Awareness,鈥 鈥Personality and Social Psychology Bulletin, 34 (July), 879-87.
Marketing Department
Syms School of Business
Yeshiva University
215 Lexington Avenue, Suite 411
New York, NY, 10016
MEDIA RELATIONS
To request an interview, please contact Media Relations at 212-960-5400 x5488 or publicaffairs@yu.edu